Justin Alexander debuted on the bridal fashion scene as T&G Bridal in Brooklyn, New York in 1946, a time when women were renouncing the idea of clothing as mere necessity and embracing fashion as a way to express femininity, confidence, and beauty. Since its humble roots, Justin Alexander has become a contemporary designer and manufacturer of mid- to high-end bridal gowns and accessories. Each design is distinctly recognized for its vintage inspiration paired with progressive details. Recognizing that a bride’s taste in fashion is as complex as the woman herself, the company has diversified itself to include the marquee collection Justin Alexander, in addition to the noteworthy designs of Justin Alexander Signature, Adore by Justin Alexander, Lillian West, and Sincerity Bridal.

  • Willow

    Effortlessly romantic, this organza A-line gown features a softly pleated bodice and elegant off-the-shoulder straps. Thoughtful details including hidden pockets, classic box pleats, and a flattering leg slit create the perfect balance of style and practicality. Finished with organza-covered buttons and a graceful chapel-length train, this gown is timeless from every angle.

    Available Colour: Ivory
    Sample Colour: Ivory

    Available Sizes: 0–34
    Sample Size: 22

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  • Kenzie

    Modern and effortlessly elegant, this charmeuse fit-and-flare gown is designed to flatter from every angle. Featuring a pointed sweetheart neckline, the gown is beautifully finished with all-over ruching and pleating to enhance the silhouette. A lace-up back adds a romantic touch, while the chapel-length train completes this timeless bridal look. A version with a zipper back closure is also available.

    Available Colour: Ivory
    Sample Colour: Ivory

    Available Sizes: 2–30
    Sample Size: 18

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  • Arabella

    Romantic and ethereal, this galaxy tulle A-line gown features a sweetheart neckline with detachable off-the-shoulder cuffs for versatile styling. The sheer bodice and back are adorned with 3D floral and silver sequined lace appliqués that cascade from the waist to the end of the chapel-length train. Finished with fabric-covered buttons and a modern skirt slit, this gown is designed to captivate from every angle. A fully lined bodice or a version without the skirt slit is also available.

    Available Colour: Ivory/silver/latte, Ivory
    Sample Colour: Ivory/silver/latte

    Available Sizes: 2–30
    Sample Size: 16

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  • Elara

    Soft, romantic, and effortlessly elegant, this A-line gown features a flattering bikini neckline with delicate cotton-trimmed spaghetti straps. Softly sequined lace appliqués adorn the illusion bodice, complemented by a subtle illusion inset and a defined natural waist. The flowing chiffon skirt features a modern leg slit and finishes with a graceful sweep train for beautiful movement.

    Available Colour: Ivory
    Sample Colour: Ivory

    Available Sizes: 0–34
    Sample Size: 10

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  • Estelle X No split

    Estelle JA88261 by Justin Alexander

    A clean and crisp beauty, this A-line wedding dress is a fashionable take on the minimalistic trend. This luxurious Mikado A-line features a stylized strapless neckline that is accented with asymmetric pleating. A matching bow on the train adds a unique design detail that loops onto the natural waist to instantly create a perfect bustle. The style is finished with pockets and Mikado covered buttons to the end of the chapel length train.

    Available Colours: Ivory, Sample Colour: Ivory

    Available Sizes: 2-30, Sample Size: 10

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  • Luna By Lillian West

    Luna by Lillian West

    Luna is an ethereal A-line wedding gown featuring a sheer lace bodice and a modern strapless neckline. The skirt is crafted from softly gathered layers of airy tulle, creating a flowing, fluid silhouette that moves gracefully with every step. Light, dreamy, and effortlessly elegant, this gown is perfect for brides seeking romance and sophistication in garden, coastal, or outdoor settings.

    Available Sizes: 2–30
    Sample Size: 12
    Available Colours: Ivory/Ivory/Latte, Ivory/Ivory/Nude
    Sample Colour: Ivory/Ivory/Latte

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  • Estelle JA88261SD2 with split

    Estelle JA88261SD2 with Split – by Justin Alexander

    Estelle is a modern A-line wedding gown crafted in luxurious Mikado, perfect for brides who love minimalistic elegance. This clean and crisp design features a stylised strapless neckline with asymmetric pleating, a contemporary leg split for effortless movement, and a chapel-length train adorned with a statement bow at the natural waist. Practical pockets and Mikado-covered buttons along the train complete this sophisticated look.

    Available Colours: Ivory
    Sample Colour: Ivory
    Available Sizes: 2–30
    Sample Size: 10

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  • Begonia by Sincerity

    Begonia 44388 – by Sincerity Bridal

    Transform your bridal dreams into reality with Begonia, a luxurious fit-and-flare wedding gown crafted from sumptuous charmeuse. The enchanting sweetheart neckline is adorned with pearls, intricate beadwork, and sparkling rhinestones, adding a touch of opulence. Detachable off-the-shoulder straps allow for versatile styling, while meticulous pleating on the bodice flows gracefully into the skirt, creating a timeless and captivating silhouette.

    Available Colour: Ivory
    Sample Colour: Ivory
    Available Sizes: 2–30
    Sample Size: 14

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  • Amy by Sincerity

    Amy SY44521 – by Sincerity Bridal

    Discover timeless elegance with Amy, a Mikado wedding gown designed for the modern bride. Featuring a structured bodice with subtle pleating and a flattering A-line silhouette, this gown combines sophistication and grace. Its clean lines and classic design ensure a refined, unforgettable look on your special day.

    Available Colour: Ivory
    Sample Colour: Ivory
    Available Sizes: 2–30
    Sample Size: 20

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  • Burr JA99241

    Burr JA99241 – by Justin Alexander Signature

    Sleek and modern, Burr JA99241 is a minimalist fit-and-flare gown crafted from luxurious stretch crepe. The square neckline and delicate straps frame the bodice, while subtle V-side cutouts and an open square back add a contemporary edge. Finished with a defining bias belt, covered buttons, and a chapel-length train, this gown offers effortless elegance with all-day comfort.

    Available Colour: Ivory
    Sample Colour: Ivory
    Available Sizes: 2–30
    Sample Size: 8

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  • Kelly SY44080

    Kelly SY44080 – by Sincerity Bridal

    Modern and elegant, Kelly SY44080 is a mikado ball gown designed to impress. The asymmetric draped V-neckline flows into a natural waistline with functional pockets, while buttons trailing down the chapel-length train add a classic, refined touch.

    Available Colour: Ivory
    Sample Colour: Ivory
    Available Sizes: 2–32
    Sample Size: 22

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  • Suzy LW66261

    Suzy LW66261 – by Lilian West

    Ethereal and whimsical, Suzy LW66261 is a dreamy A-line gown for the adventurous bride. The sheer bodice features hand-pleated English net with a unique strapless notch neckline, while the tulle skirt has vertical ruched panels and cascading 3D and matte lace appliqués. Finished with a chapel-length train, this gown is light, romantic, and full of movement.

    Available Colours: Sand/Ivory/Nude, Ivory/Ivory/Nude
    Sample Colour: Sand/Ivory/Nude
    Available Sizes: 2–32
    Sample Size: 8

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